Multi-level marketing scheme BurnLounge today added a new addition to the legion of people that the service has mislead by ripping off hip hop legends Public Enemy.
Cult/pyramid scheme
Earlier today one of BurnLounge's army of zealots spammed TDMW with a press release entitled 'Public Enemy's New Track Exclusively Available on BurnLounge' yet again demonstrating its questionable conduct in the music industry by trying to associate Public Enemy as an entire act with their dodgy service.
Closer examination reveals that the track available on BurnLounge is by Professor Griff, with no involvement at all by core band members Chuck D., Flava Flav, DJ Lord or Terminator X. Not to take anything away from Professor Griff, but anyone with a passing knowledge of Public Enemy knows that his primary role is about managing the hype not writing the music.
It's yet again a classic example of BurnLounge spin. You've got to wonder how the rest of the band members are feeling about all of this? There certainly wasn't any mention on the official Public Enemy Web site. Maybe they're wondering if it's time to Burn BurnLounge, Burn?













1. To the MLM/Network Marketing/BurnLounge Cult,
This is not about the little guys vs Napster. There are plenty of little guys out there who are doing things right, or at least better than BurnLounge. The biggest of the bunch is eMusic. Here are some of the ways eMusic does it better than BurnLounge:
* You can promote indie music on eMusic without paying them to sign up. They use an affiliate program, much like Amazon.com, iTunes, and AudioLunchbox. For every person who signs up for 25 free downloads and a free 30 day trial, they pay affiliates $6. Affiliates have no investment to recoup, so every referral they sign up represents profit in their pockets.
* eMusic doesn't use DRM. DRM (ostensibly Digital Rights Management, more accurately Digital Restrictions Manegement) is that stuff that makes it impossible to play your WMA files on your iPod, or move files you downloaded to your cell phone onto your computer. In other words, DRM = bad.
* eMusic charges very little for song downloads. As low as $0.33 per track. I tried to check out a BurnLounge store and find out what they charge, but I was turned away because "Media Player 9 is required to view this site." I have Media Player 10. I guess that current technology isn't good enough for BurnLounge, which brings me to my next point...
* The BurnLounge store doesn't even work on many computers. Initially I estimated that they were turning away 1/3rd of their total traffic. After today, I'm sure that estimate is way low. Keep in mind that most internet-connected Windows computers are using an auto-update service, so a lot of people are using Media Player 10.
* Traffic. Part of the BurnLounge sales pitch is that the business is growing fast and set to explode, right? According to Alexa.com, their traffic is a virtual flatline, with a steady six-month downtrend. By way of comparison, eMusic.com has 25 times the pageviews, and is trending upwards.
Posted at 10:27PM on Jan 14th 2007 by Eric Hamilton