Apple's iPhone announcement was followed closely by the folks at Cisco. Why would a network hardware manufacturer care about the newest phone from Apple? They already have a product on the market under the name of iPhone, and they're none to happy about Apple's usurping of the name.

According to the Associated Press, "Cisco is asking the court to forbid Apple from using the name "iPhone," which Cisco has held a trademark on since 2000 and used to brand a line of its own Internet-enabled phones that began shipping last spring and officially launched three weeks ago."

The real story may be in the, until now, private dealings over the iPhone moniker. Digital Music News reports that this isn't the first tussle over the name, and in fact says Apple's been trying to secure rights to iPhone since 2001. Even creating a shell company called Ocean Telecom Services for the express purpose of filing a trademark claim. For Apple's part, they claim several other companies are using the name and call Cisco's hold on the word, "tenuous at best."