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Online consumers re-energizing music business?

A new survey by The Digital Media Association says online consumers are driving music in new ways, and causing a renaissance among music fans.

According to the survey, "The vast majority of online music service users report that enjoying music over the Internet has expanded their musical tastes, allowing them to discover new artists and explore new music genres. About 25 percent reported having discovered a lot of new artists, while more than 60 percent of consumers surveyed say they have discovered some new artists. Nearly 7 in 10 online music consumers are enjoying new genres of music since listening to online music services."

A wider range of artists sharing a slightly growing pie is a great thing for music itself, although it puts the music industry in a precarious position. The major's need to learn to work with a model in which blockbuster albums are fewer and further between, and deeper catalog cuts move with a little more ease.


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