"The CD as it stands is dead", that's what Alain Levy of EMI told a packed room at London School of Business in October (Lomax's article says different but, we checked). John Nova Lomax of Houston Press is taking the time to eulogize it, examine why it's dying and take a cursory look at where the format is heading. Lomax writes, "Looking back over the past 45 years, it is now plain that the move from vinyl to CD was not the bold step forward we were told it would be. CDs were not scratch-proof (as the labels had us believe early on), nor was the sound an improvement on vinyl -- indeed, most audiophiles argue that their sound is inferior. Jewel cases were ridiculously brittle -- they were rendered useless by a drop of four feet or so -- and they were hard to open, as were the huge and idiotic long-boxes CDs were packaged in well into the 1990s. Their visual appeal was almost always minimal and yet they took up what now seems like a lot of shelf space."
The truth is the CD, due to its fragility, has become a disposable item. One hipster quips in Lomax's article that she treats her music burned to CD with the same dismissive regard as she would treat any disposable lighter. As a culture, we're plenty fed up with disposable items which are sold to us as a "semi-durable" good. We know we'll be back to replace it far to early, and we feel ripped off when we find ourselves back in line again, holding a package full of the same empty promises we bought last time.













1. Levy's quote has been very misunderstood and is almost always taken out of context -- as you just did. What came after that quote is an explanation of how EMI may seek to breath new life into the format. His exact words:
"We have to be much more innovative in the way we sell physical content. By the beginning of next year, none of our content will come without any additional material."
Translation: The CD 'as we know it' is dead. Levy does not plan to give up on the format, nor does he think it's dead, nor does he plan on selling more digital than physical in 2007. The CD, with none of the sexiness of digital media, is still king. If you have any doubts, look at recently released Soundscan data and the Jupiter report issued yesterday. Digital is in its infancy and has the market share to prove it.
I'll take issue with you on the claim of fragility. CDs are far more rugged than any other physical format. In 20 years of CD ownership, I've had probably three or four CDs that have skipped -- and one of those was a manufacturing defect. It takes a good beating to render a CD useless. I've scratched CDs on purpose to see how they would play. It took deep gauges from scissors to get a skip.
Posted at 5:27PM on Jan 9th 2007 by Glenn