I've often mentioned Magantune as an example of an upstart company doing things the right way. This is another great example. A six minute video explaining how Magnatune works (non-exclusive contracts, 50/50 split with artists, etc) and showcasing just a few artists from Magnatune's stable.
Featuring interview segments with Artemis, DJ Markitos, Mija and Jan Hanford of Human Response, the six minute video touches on the differences between Magnatune and the majors, the diversity of music at Magnatune, and the fan to artist interaction that comes with a growing net-centric label.
