Remember that Forrester research report this week which said iTunes was tanking its sales numbers compared to previous figures. What a difference a day makes. This quote sums up why following news about iTunes and research analysts can easily give a person whiplash...

"[W]hile Forrester claimed that iTunes sales were leveling off at roughly 20 songs per iPod, [...] ComScore's research showed that in the first three quarters of the year, revenue on iTunes soared by 84%. In addition, the number of transactions jumped 67%, and the amount spent per transaction was up 10%."

Soared? 84%? That hardly seems like the doom and gloom we heard so much about. It all goes to show that, when it comes to Apple, it's never really true till you see it in black and white, right there in the annual report.

[via TechWeb]