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LA Times wakes up, realizes that music biz is changing

It's the democratization of the music business, and it's becoming a trend to large to ignore. The LA Times reports on artists who've given up (or never wanted) a major label deal, and are instead finding success online.

"It's nice to have the deep pockets and clout of a major record company. [...] Nonetheless, the Web is turning into a viable alternative with which bands can develop a following and earn some money while still pursuing fame and fortune. Such popular groups as Britain's Arctic Monkeys used the Web extensively before getting a break. Indeed, music companies are embracing the Internet as a convenient way to scout new talent."

What's more, artists with online followings have a whole lot more negotiation clout when they do sit-down to discuss a deal. Making it in music is hard, and the internet hasn't changed that. What it has done, is serve to create a much more even (although still rather slanted) playing field in which the indie artist has a real fighting chance, something they definitely didn't have just 15 years ago. With music blogs playing the part that radio stations once did (and no sign of radio recovering from its glut of self serving poppycock), could we really be that far from taking the major label system and turning it on its ear?

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