It's the democratization of the music business, and it's becoming a trend to large to ignore. The LA Times reports on artists who've given up (or never wanted) a major label deal, and are instead finding success online. "It's nice to have the deep pockets and clout of a major record company. [...] Nonetheless, the Web is turning into a viable alternative with which bands can develop a following and earn some money while still pursuing fame and fortune. Such popular groups as Britain's Arctic Monkeys used the Web extensively before getting a break. Indeed, music companies are embracing the Internet as a convenient way to scout new talent."
What's more, artists with online followings have a whole lot more negotiation clout when they do sit-down to discuss a deal. Making it in music is hard, and the internet hasn't changed that. What it has done, is serve to create a much more even (although still rather slanted) playing field in which the indie artist has a real fighting chance, something they definitely didn't have just 15 years ago. With music blogs playing the part that radio stations once did (and no sign of radio recovering from its glut of self serving poppycock), could we really be that far from taking the major label system and turning it on its ear?













1. What is really ironic is that in the "old" days, people that were "indie"(that term wasn't around back then....neither was "alternative")were totally DIY, and they did it at most to FAMOUS, as opposed to RICH, as it happens to be today. Funny the way that works. Those people from the "old" days, punks let's call them, produced some great music, and were VERY influential and had some cool careers, overall. Contrast that with today- a lack of creativity, a generally weak scene, and almost totally motivated by all that (supposed) cash. It would seem to follow that something "indie" would not be mainstream, hence sell less units. That was true in the old days-there weren't that many people that were into punk, but they were dedicated fans. The music has a certain frankness that myself(and most of my peers) find almost totally lacking in todays movement. I hate to quote the old French Romanticists, but 'Art for Art's sake",(and maybe I hope I get famous....)not 'Art for Monie$ $ake'. Call me biased or old fashioned, but commercialism and creativity just don't mix inmy book. It really is the end of counterculter, everything is marketed now.
Posted at 5:47PM on Dec 13th 2006 by Karl Lazlo