The always insightful and often controversial David Chartier has been doing some thinking lately, "about the more significant aspects of the Zune, such as what it means (and could mean) to the market and the culture of the industry."What Chartier has come up with is a six-point plan to fix Zune for its second roll-out. I'll let you read his detailed explanations at our sister blog TUAW but, his points make total sense:
- Share music, sans the bombing (Can't cliques of users share music for keeps?)
- Respect everyone's intellectual property (Fix the 3x3 implementation for CC licensed works)
- Fess up and open your store's doors (Quit freezing out the PlaysForSure partners)
- Stop treating store customers like idiots (The credit system is asinine)
- Hire a marketing team that doesn't suck (Squirting? Marketing to 18-25 exclusively? Why?)
- Go big or go home (You can't beat Apple without rock solid usability)
1. He forgot point 7: Just give up - you suck.
And point 8: Brown is not cool.
Posted at 8:36PM on Dec 1st 2006 by Steve Mills