Just when you thought Tower was down for the count, as its remains are being openly hawked in effort to make a few bucks spread between what the liquidator paid and what he can generate, Coolfer points to the Sacramento Bee (which has been the gospel of all things Tower during its decline) which notes that Tower's brand name might live on after all.

"'It'll be a smaller Tower, but it'll live on,' (Tower CEO Joseph D'Amico) said in his first interview since joining Tower. 'There are people who are interested.' He wouldn't identify them. ... The interest in reviving Tower in some form reflects the deep emotional ties between the West Sacramento-based retailer and the buying public. But analysts say reviving Tower wouldn't just be an act of nostalgia. A small chain backed by one of the most powerful brands in retailing could work."

I wouldn't doubt to much that some investor would attempt to make a new start under the Tower brand name. Whether or not they can make a go of it is an entirely different matter. Nostalgia and business models rarely mix; Simultaneously attempting to address what the old customers want and what's needed to bring in new blood (and money) can be a difficult if not impossible incongruence to resolve.

[via Coolfer]