The blog-o-sphere (including us) may have gotten it wrong about Zune's "viral" DRM. According to Cesar at Zune Insider, "Zune to Zune Sharing doesn't change the DRM on a song, and it doesn't impose DRM restrictions on any files that are unprotected. If you have a song - say that you got "free and clear" - Zune to Zune Sharing won't apply any DRM to that song. The 3-day/3-play limitation is built into the device, and it only applies on the Zune device: when you receive a song in your Inbox, the file remains unchanged. After 3 plays or 3 days, you can no longer play the song; however, you can still see a listing of the songs with the associated metadata."This may get around the no-drm license stipulation on Creative Commons works but, it's still a very Microsoft style "feature". When will companies learn? We want to actually control the devices we own.
Medialoper digs a bit deeper, and uses this mis-statement as an in to discuss the overall viral nature of DRM.
[via Zune Insider]













1. I do understand that MS may be adding this DRM "feature" to protect their collective arses from RIAA lawyers, but it still stinks. DRM treats consumers as criminals for no reason other than to prop up the entertainment industry's crumbling business model.
It has become so easy to reach people that many artists are deciding that there isn't any real nead for a record company anymore. We can thank sites like MySpace for this.
Half decent recording can be done cheaply and easily on a home computer and a copy of Garageband.
It doesn't require a record company anymore to do mass duplication. That, too, has gotten quite cheap.
In a nutshell, they are trying to plug the holes in the dam, but they are taking exactly the wrong road. They've taken the low road, not the high road.
Posted at 4:12PM on Sep 20th 2006 by tinfoil