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Is Zune's DRM not-so infectious after all?

The blog-o-sphere (including us) may have gotten it wrong about Zune's "viral" DRM. According to Cesar at Zune Insider, "Zune to Zune Sharing doesn't change the DRM on a song, and it doesn't impose DRM restrictions on any files that are unprotected. If you have a song - say that you got "free and clear" - Zune to Zune Sharing won't apply any DRM to that song. The 3-day/3-play limitation is built into the device, and it only applies on the Zune device: when you receive a song in your Inbox, the file remains unchanged. After 3 plays or 3 days, you can no longer play the song; however, you can still see a listing of the songs with the associated metadata."

This may get around the no-drm license stipulation on Creative Commons works but, it's still a very Microsoft style "feature". When will companies learn? We want to actually control the devices we own.

Medialoper digs a bit deeper, and uses this mis-statement as an in to discuss the overall viral nature of DRM.

[via Zune Insider]

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