If you use your iPod to entertain your ears while the rest of you is busy running, a just announced device born of co-operation between Nike and Apple could see you storing and syncing your running data using your iPod.

"We're working with Nike to take music and sport to a new level," said Steve Jobs, Apple's CEO. "The result is like having a personal coach or training partner motivating you every step of your workout."

The Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod.

The Nike+iPod Sport Kit is expected to be available within 60 days for a suggested retail price of $29 through the Apple Store, Apple's retail stores, as well as Nike.com.