I swear I'm not shilling, but I came across an interesting slice of data from the Center for Media
Research that showed that iTunes' dominance is not yet all-consuming, or at least not always. For the last week of
January, AOL Music topped iTunes in unique audience numbers, 11.8M to 10.7M. As I said, it's a slice, so it's not clear
how that delta has changed over time or what the trend line looks like, but it's interesting nonetheless and perhaps
says something about streaming vs. download.
More interesting to me were some of the audience characteristics for
online music. The male-female split is roughly 50-50. Listeners aged 35-49 accounted for 33.51% of the unique vistors,
while the 45 crowd accounted for 36.88%. Households earning $50k-$75k accounted for the largest segment
comprised the largest share of the market -- 26.38% -- followed by the $25k-$50k crowd, which amounted to 23.41%.
Perhaps that's not surprising, since those numbers probably look like the bell curve of US households if you shoved it
to the right a little bit.
1. is it true?
Posted at 12:36PM on Mar 4th 2006 by funny pictures