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Apple Locking Up Universities With iPods

Is it just me or is Steve Jobs following pretty much the same path with the iPod that he followed with the Apple II way back in the 80's? Today brings news that Apple is offering college lectures via podcasts through several universities. Basically the deal is they provide the service and software for free to the universities, and in turn Apple gets even more branding and dominance with the youth market. Which follows the model that Jobs has employed pretty much since the Apple II, when you could find an Apple II in just about every suburban school that had a computer lab. And with Microsoft threatening to release it's own MP3 player, the stage is set for a rematch, only this time I think the smart money is on Apple.

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