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Music Sales On The Decline

The IFPI has all the hot new press releases these days. The latest one is that overall music sales fell another 2 percent in 2005, bringing the total drop in sales to 20 percent since 1999. Losing a fifth of your business is a pretty tough blow to take, but surprisingly not all music executives are blaming piracy: "Piracy in all its forms has been the major factor in this reversal but not the only factor," said Eric Nicoli, chairman of EMI Group PLC, the world's No. 3 record company. "Twenty years ago there were no mobile phones, no DVDs, no computer games to speak of," he said. "In categories that did exist, like magazines, cosmetics and designer clothes, we've seen a massive explosion of choice and accessibility to consumers. So no surprise, then, that music sales have come under pressure." Bingo! Nice job, Eric. I wish more execs would get clued in to this simple fact. If they were we might actually see some realistic strategies develop that would actually help the music business grow instead of just playing defense all the time. Meanwhile I have to say that 2% isn't all that bad compared to other drops we have seen over the past 6 or so years. Compare the graph I made at the left, and it's pretty clear that 1999-2001 was where all the damage was, and the biz has been treading water ever since.

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