Looks like Oboe is going to get some competition. Think Secret reveals that Apple is working on a new content distribution system, to be announced at the MacWorld in January, which will deliver content (video/music) in such a way that it never resides on the users hard drive. The technology is supposed to make use of caching technology that Apple has patented which will allow the user to stream the content as needed over the internet. Users will be able to download content to their iPods, but their computer hard disk drives will be verboten. This is quite a bit more restrictive then what Oboe offers, but it's not hard to imagine Apple creating an interface the public will quickly embrace.
Apple working on new content distribution system
Reader Comments
(Page 1)2. I agree w/the last comment. I would never use a service like this. I LOVE digital music - I've digitized my 500+ CD collection and can't imagine life without my Creative Zen mp3 player and the ability to bring that much music with me wherever I go. But I see plans such as this as a way to further push advertising and marketing on to people. Want to play the new CD you just bought? - sure, go to Apple I-whatever and just simply log in and play - we'll store it for you. Nevermind that you'll be bombarded with endless ads and sponsors and well-placed marketing. I'd much rather own what I've paid for and have total control over it.
Posted at 5:59AM on Dec 19th 2005 by esskay













1. I'm a big fan of the flexibility and capabilities that the digital format offers. But, something just doesn't feel right about this. Maybe it's psychological, but I like to know that my CDs, DVDs, digital files, etc. are there for me on-demand, no internet connection required, as a personal audience experience.
I don't want to constantly feed 14 marketing departments up and down the music industry food chain. There's a freedom in feeling like you own something, even if it's just for your own personal use.
It makes me want to head to the local record store, pick up a few CDs and play them on my old home stereo. No earbuds, no rating my favorite tracks, creating playlists, iMixes, or writing reviews...and no forced low-quality bitrates. It's a user experience focused on the enjoyment of creative content, and nothing else.
Posted at 5:59AM on Dec 19th 2005 by TW