Copyright guru, attorney, and Stanford professor Lawrence Lessig put an editorial this month's Wired Magazine lauding the new-paradigm business attitude of Wilco. Of course, the story of Yankee Hotel Foxtrot doesn't need retelling here; suffice to say that Wilco represents the most successful blow-off of a label, and embrace of the Internet in 21st-century history. Lessig seems infatuated with Wilco's almost metaphysical approach to marketing.












