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Napster To Go: Not Going Anywhere

Napster has launched a preview version of its Napster To Go plan, which allows subscribers to download free tracks directly to sanctioned portable devices for unlimited listening. Currently, subscribers to Napster's monthly plan are permitted downloading and unlimited listening on the PC. Downloaded or transferred tracks remain viable for as long as the subscription remains current. The Napster To Go plan uses special encryption provided by Microsoft to determine the viability of transferred tracks. The following three death knells apply:

  1. Napster To Go subscribers must plug their devices into Napster monthly to relicense their tracks.

  2. Only two portables presently support the plan (the Portable Media Centers from Creative Zen and Samsung).

  3. The new service actually costs more than the basic subscription.

That last one is an ugly killer, and a boneheaded business decision. Will the content owners and tech providers never learn? When we own music (even temporarily, in a music-rental plan like Napster), we own it everywhere. Why should listening away from the computer cost more than listening on the computer? Bogus, bogus, bogus. To be avoided.

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