Heineken to Offer Free Music from Real

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Posted Apr 20th 2004 8:24AM by Brad Hill

Soda, coffee, beer. First Coke, then Starbucks, now Heineken. The lifestyle convergence sweepstakes grinds forward as Heineken USA announces a partnership with the RealPlayer Music Store to offer free music downloads in specially marked 12-packs. From the announcement article—

"The summer digital music season kicks off…"

The what?! Hey, I'm all for it, but how times do change.

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Heineken to Offer Free Music from Real

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